Why the New Era of Victoria’s Secret Is Just As Problematic as the Previous

So long sex and kitsch, hello materialistic empowerment

Suvi Helena
Fearless She Wrote
Published in
3 min readJul 2, 2021

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The yellow rubber gloves were a wonderful touch. Because isn’t this what you wear to wash the dishes on a Tuesday night? Photo: Jamie McCarthy/2013 Getty Images

I’m sure you’ve heard by now: Victoria’s Secret is rebranding itself as an inclusive, empowered, feminist brand!

At the forefront of this turnaround are Megan Rapinoe, Eileen Gu, Paloma Elsesser, and Priyanka Chopra…

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